Bio of Founder
C. Mert Baki is a seasoned techno-commercial senior executive with over 3 decades of executive leadership experience in Fortune 500 multinational technology companies across Turkey, Central & Eastern Europe, the Middle East & Africa, and Asia-Pacific, LATAM. Known for his ability to bridge technical innovation with commercial strategy, Mert has spearheaded large-scale IT initiatives spanning cloud computing, AI, big data, enterprise storage, backup, virtualization, and infrastructure solutions, cybersecurity.
Mert’s career is marked by record-breaking achievements, transformational technologies, innovative strategies and the development of sustainable scalable digital tranformation models that maximize profitability and unlock busienss transactions . His hands-on leadership style blends deep technical expertise with a consultative leadership approach, enabling him to translate complex IT solutions into clear business value for clients with defined roadmap.
A graduate of Middle East Technical University (B.S., M.S. Physics), Mert is also an AWS-certified practitioner and holds numerous technical and vendor-specific certifications from IBM, EMC, Pure Storage, HP, and Cisco. Beyond his corporate achievements, he actively contributes to UNICEF initiatives and educational programs through the METU Alumni Education Scholar Program.
STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • CYBERSECURITY • DIGITAL TRANSFORMATION • DATA INTEGRITY • SYSTEM PERFORMANCE • INFRASTRUCTURE OPTIMIZATION • DIGITAL TRANSFORMATION • DATA INTEGRITY • SYSTEM PERFORMANCE •
A clinical approach to technology architecture and operational optimization.
Professional Experience
2025 — PRESENT
Management Consultant, Vendor Alliance META Region
CyberSecurity Services and Solutions
2023 — 2025
General Manager of Enterprise Services
MEA
MEA and APJ 10B$ Top Technology VAD
2019 — 2023
Partners and Alliance Technical Executive
CEEMETA
PureStorage
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2009 — 2019
Global Growth Markets, Technical Consultacy Executive EMEA, APJ, LATAM
IBM
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2004 — 2009
Technical Consultancy and System Engineering Executive
EMC (DELL)
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2001 — 2004
Unix - Data Storage and Protection Consultancy Leader
Koc System Information and Communication Technologies
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1998 — 2001
Co-Founder, Managing Director, CTO
Storus Data Storage and Protection Engineering Services
StorUS
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1996 — 1998
High Volume Transactional Sytems Consultant
Xerox Turkey
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1994 — 1996
Regional Executive, Healthcare Information Systems
3M Turkey
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STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • SYSTEM SECURITY • CLOUD TRANSFORMATION • DATA INTEGRATION • OPERATIONAL EXCELLENCE • STRATEGIC ARCHITECTURE • INFRASTRUCTURE OPTIMIZATION • SYSTEM SECURITY • CLOUD TRANSFORMATION • DATA INTEGRATION • OPERATIONAL EXCELLENCE •